by Leslie Galbreath, Executive Vice President/CMOBelieve it or not, another IMTS is just around the corner. It seems as if it was just yesterday that the machine tool industry gathered at McCormick Place in Chicago for the International Manufacturing Technology Show....
by Marc Diebold, President & CEOI ran into an interesting guy once a few years ago. I had just walked into a banquet room – a bit early for once – to attend a marketing association meeting. I’m not the most outgoing networker in the world, but I try to make an...
by Justin Brown, Senior Art DirectorLet’s say we have a client who needs an ad or piece of literature focused on a new series of machines. After I understand the creative and marketing strategies, I start experimenting with layouts. For inspiration, I avoid looking at...
by Jim May, PR Manager After a couple weeks away from the blog, I’m back with our next installment on the use of social media. Let’s take a look at some more avenues you’ve heard about and may be considering.How much do customers want to talk about your product?With...
