When marketing to technically-minded people, it’s absolutely vital to understand where they’re coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall...
by Chuck Bates, Director of Public RelationsBe nice to everyone. It’s as simple as that when it comes to establishing business relationships. By nice, I mean cordial, truthful, and fair with people. Well-established relationships not only make for smoother more...
