Don’t Let a Bad Headline Embarrass You

By Sarah Knight, Copywriter I’m not one to stay up and watch late night television, but if I happen to catch The Tonight Show, I love when Jay Leno does his bit on bad—but very funny—headlines.  As a writer, I realize it’s sometimes difficult to craft an effective,...

B-to-B vs. B-to-C – Part 1

by Marc Diebold, President & CEO When I’m in a social situation where the conversation turns to work-related subjects, I’m often asked what I do for a living, as we all are. If the person I’m talking with is engaged somehow in this and the conversation expands,...
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