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dgs Marketing Engineers®
Marketing Communications For Technically Minded People.
dgs Marketing Engineers® The Brand
Those of you who have worked with advertising agencies during your careers know that the ‘personality’ of the agency, and the corporate culture that exists there, has a lot to do with how productive a relationship you’ll have with them over time.
So, what is a Marketing Engineer, and why has it become dgs’ brand?
First of all, our experience and knowledge base have instinctively led us to work with companies who sell products or services to technically minded people. People like us. After years of doing this, we also discovered that we think and work the same way our clients do. And, perhaps more importantly, we think and work like their customers. This includes adopting philosophies that parallel fundamental Six Sigma principles like having a genuine focus on customers, process mapping and improvements, working in teams, and taking responsibility for understanding, communicating, planning, creating and testing.
Like traditional engineers in fields like manufacturing, the marketing engineers at dgs develop solutions to communications problems, and do so in an intelligent, process-oriented way, using principles and tenants in their areas of expertise. We have developed a unique, analytical process for generating creative ideas – IntelliQUEST™ - that allows us to communicate tough, technical subjects in terms that our client audiences find simple and understandable, and, most importantly, compelling.
In short, our employees are smart, fun, creative, analytical, innovative, and process-oriented people. Marketing Engineers.
dgs Quick Facts
20 years as a successful national business-to-business agency
Located in Indianapolis
Cool corporate culture (a place clients like to visit)
Lots of great clients
Specialists in advertising, public relations, direct marketing, and Internet communications directed at technically-minded people who make or influence purchase decisions for business or industrial products and services