DE-STA-CO

When a client presents you with their global brand identity matrix on a standard 8 1/2″ x 11″ sheet of paper, and it takes a magnifying glass to read it, you know you’ve got your work cut out for you. Such was the case when dgs started working with DE-STA-CO, a manufacturing workholding and automation company with world headquarters near Detroit, Michigan. Since starting work on this account in 2004, dgs has actively participated in planning and executing an integrated marketing communications program that has repositioned DE-STA-CO for the future – no small task given the initial splintered brand image the agency inherited. Along the way, dgs has developed and executed a global brand identity standard, a more cost-effective and targeted approach to print advertising and direct mail, an ‘industry focused’ approach to collateral, and a comprehensive public relations program. In the past two years, dgs has expanded this integrated effort by re-positioning the automation products, previously marketed under the widely known Robohand brand identity, under the DE-STA-CO corporate brand, further broadening the company’s global brand identity.