FMC Industrial Chemicals

When FMC, one of the giants in the multi-billion dollar chemical arena, selected dgs to name and market a new line of products, the agency was buzzing with excitement. With the first trade show less than 6 months away, there was no time to waste. dgs utilized its proprietary IntelliQUEST™ process for developing a comprehensive marketing strategy that included:

• Naming a family of products and the individual products that were part of the initial launch
• Identity and design standards for the brand and the launch campaign
• Logistics plan for the upcoming trade show
• Collateral materials
• Print advertising and media plan
• Direct mail list and creative
• Public relations approach
• Web strategy for product family sub-site