Principles of Conduct
Commitment and Compliance
This Code applies to all dgs employees. The Code is designed to be a useful guide for employees as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.
dgs Marketing Engineers is committed to ethical practices. The level of public trust our team members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.
The value of our reputation depends upon the ethical conduct of everyone affiliated with dgs. Each of us sets an example for each other – as well as other professionals – by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.
Ethical practice is the most important obligation of all dgs employees.
This statement presents the core values of dgs and, more broadly, of our profession. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
We are faithful to those we represent, while honoring our obligation to serve the public interest.
We provide objective counsel to those we represent. We are accountable for our actions.
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
*Adopted from PRSA Code of Ethics 2000