Clients & Industries
Clients & Industries
dgs Marketing Engineers
Branding & Corporate Identity
Video & Interactive
Mazak – North American Website
Mazak’s North American website offers customers unprecedented access to product information, support resources and expertise, and offers unique engagement features to maximize lead conversion and market intelligence.
Mazak – DISCOVER MORE WITH MAZAK Advertising Campaign
The DISCOVER MORE WITH MAZAK print and digital advertising campaign positions Mazak as the technology leader with solutions for a wide range of industry applications.
Mazak – DISCOVER 2013 Promotional Campaign
The DISCOVER 2013 promotional campaign drew record attendance at North America’s largest private technology and education event.
Seco Tools – Duratomic Launch Campaign
The Seco Duratomic launch campaign created excitement about this innovative new technology, generating and converting an unprecedented number of new customer leads.
Seco Tools – My Pages Launch Campaign
The Seco My Pages external launch campaign included an unconventional video element to convey the uniqueness of this new customer access portal.
Power to Transform
The OMAX Power to Transform campaign uses stunning images of natural erosion to convey the power of abrasive waterjet technology.
UNITED GRINDING –
magazine is the leading publication of its kind in the industry, and is used as the primary takeaway for customers at key events.
GF Machining Solutions – Integrated Campaign
The GF Machining Solutions integrated campaign offers a unique take on resource utilization.
d@rt – Identity & Launch Campaign
The Digital Asset Resource Tool (d@rt) product identity together with the launch campaign provided the foundation for LaViaz’s entry into a new market.
Just Like You
With its decidedly commercial feel, Mazak’s powerful
Just Like You
video presents the many benefits of careers in advanced manufacturing, and has successfully recruited candidates for a wide range of positions.
RÖHM Products of America – Integrated Campaign
The RÖHM Products of America integrated campaign cohesively blends print, digital and direct components.
Mazak Corporation – Cisco/SmartBox Whitepaper
This whitepaper clearly positioned the new partnership between Mazak Corporation and Cisco Systems and the SmartBox product.
Coolant Wizard – Launch Campaign
A comic book approach creatively tells the Coolant Wizard story, and won best-of-show at the Indianapolis Business Marketing Association’s annual Circle Awards.
FMC Enterra – Product Launch
The product launch campaign for FMC Industrial Chemical’s Enterra line of air quality control chemicals leveraged their industry leadership position via a simple, memorable ‘ask the expert’ creative approach.
Integral Technologies – Branding Campaign
The Integral Technologies brand campaign repositioned the company as a technology-based leader in the competitive digital video surveillance and access control markets.
After a highly successful launch as an annual publication, Mazak’s now biannual DISCOVER magazine connects with customers by presenting technical information in an engaging way.
OMAX Corporation – MAXIEM Campaign
The campaign to launch OMAX’s MAXIEM product line included elements as diverse as consultation on machine graphics and brand identity, as well as more traditional items such as print advertising.
Mazak – Regional Event Promotions
Promotional materials and on-site signage for Mazak’s series of regional events created excitement among targeted segments in advanced manufacturing.
Seco Tools – Seco News Summary
Seco News Summary is a biannual global product launch campaign that involves in-depth product personnel interviews, launch documentation, brochure and collateral pieces.
Penske and Mazak Racing
Penske and Mazak Racing video
highlights Mazak’s long-time strategic partnership with the world-famous Penske Racing Team.
REGO-FIX Tool Corporation – intRlox Campaign
This edgy campaign to launch REGO-FIX Tool Corporation’s intRlox mini clamping nut products included print advertising, direct mail, email, and a promotional item.
Röhm Products of America – ATS Systems Partnership
The centerpiece of the strategic marketing partnership between Röhm Products of America and ATS Systems was a mobile product experience featuring innovative products in workholding and automation.
Mazak – PALLETECH Mailer & Animation Game
To demonstrate the flexibility of Mazak’s PALLETECH system, this campaign featured an interactive multi-panel mailer and a microsite with a 3D game.
UNITED GRINDING – Mini Motion & Grind Events
These connected internal and external product launch events incorporated special event promotions, invitations, direct mail, email, microsites and event support.
REGO-FIX Tool Corporation – ReCool Ad
REGO-FIX’s ReCool print advertisement was the key lead generation element of a seasonal product launch promotion that also included a microsite.
Reshoring Initiative – Website
The Reshoring Initiative’s website highlights the organization’s cause-based industry outreach efforts and features a custom CMS and responsive design.
Mazak – DISCOVER Campaign
The campaign for Mazak’s 2015 DISCOVER event was comprehensive, including thematic branding, a microsite, videos, signage, on-site support and social media.
Seco Tools –
The Seco Tools Walking History videos were part of an internal marketing campaign designed to educate and instill pride among Seco personnel and their friends and families about company accomplishments and key external messaging.
REGO-FIX – secuRgrip Campaign
The secuRgrip campaign for REGO-FIX Tool Corporation featured a custom, interactive modular direct mail piece and product advertising.
Mazak – DISCOVER Email Campaign
This animated email campaign for Mazak’s biennial DISCOVER event featured quick-hitting, time sensitive messaging, a responsive design, pURLs and a post-campaign survey with analytics.
Shelton Machinery – Concept Machinery Website
This new website helped to quickly position Shelton Machinery’s acquisition of Concept Machinery, an established distributorship, while leveraging its existing brand image.
OMAX Corporation – Social Media Campaign
OMAX's social media campaign has seen substantial growth and has become a valuable tool for engaging with customers and showcasing the unique parts produced on OMAX and MAXIEM waterjet machines.
Mazak – Video Case Studies
Working as an extension of traditional placements in trade publications, the video versions of Mazak Corporation’s case studies provide a visual connection with Mazak customers who have interesting stories to tell.
Mazak – Virtual Tour
This virtual tour provides a unique interactive educational experience for a wide variety of Mazak Corporation visitors, including customers, employees, media and business partners.
Seco Tools – Social Media Campaign
Seco Tools’ social media campaign, which includes targeted Facebook advertising, has been an exceedingly successful component of the company’s integrated marketing communications effort.
Seco Tools – Andretti Racing Case Study
The Andretti Racing case study demonstrated how Seco leveraged a strategic alliance with one of the most famous family-based teams in the competitive global racing industry.
OMAX Corporation – OESH Case Study
In addition to being featured as a cover story in a key industry trade publication, OMAX’s OESH case study crossed over into consumer media with a placement in
Mazak – Social Media Program
Mazak’s social media program highlights the company’s technological achievements and the latest product information using video and other dynamic content.
Mazak – IMTS Initiatives
Mazak’s IMTS marketing initiatives featured a comprehensive integrated creative approach, including pre-show and at-show promotional materials and signage, on-site support, and an interactive microsite.