Idea development

Generating ideas that build image & awareness and sell products for our clients is what separates dgs from other agencies, PR firms, and graphic design companies. We apply our industrial marketing experience and unique understanding of technically minded people to develop ideas that communicate your key messages in terms your customers will find simple, understandable, and, most importantly, compelling.

  • Branding & identity
    • Brand development – translating unique selling propositions into a clearly defined brand image
    • Key message development and marketplace positioning – carefully choosing the right words to communicate the attributes of the brand image to target audiences and stakeholders
    • Corporate identity & communications – concepting, design and production of logos, graphic standards, and communications items like corporate videos and brochures for employees, shareholders, and other stakeholders
  • Marketing strategy
    • Advanced-level fact finding (primary and secondary)
    • Planning and development of marketing objectives, strategies and tactics
    • Aligning marketing planning with corporate goals and objectives
    • Staying current with executive management on issues affecting marketing communications
    • Planning and executing marketing-related functions for product launches
    • Developing and/or evaluating budget allocations within the marketing program
  • Creative strategy
    • Defining the parameters of the overall creative approach – consistent with brand image attributes and relevant to the target audiences
    • Concept and development of a campaign strategy – consistent with objectives and strategies in the marketing plan
    • Concept and development of a creative platform -  establishing look & feel, tone, etc.
  • Research
    • Qualitative research such as focus groups, one-on-one interviews, etc. – used to provide an in-depth look into an audience’s brand perceptions or product requirements
    • Quantitative research such as web, mail and phone surveys – used to provide a ‚’statistically significant’ perspective that can make the difference between a successful campaign and a dud
    • Competitive intelligence