Public relations

A well-planned and executed public relations program positions a company in a way no other form of marketing can. Because PR carries the credibility of an expert third-party opinion, it effectively positions the company and it’s products to target audiences. dgs has consistently produced positive ROI on client PR programs for over 20 years.

• Publicity planning – consistent with objectives and strategies in the marketing plan
• Development and copywriting of press releases and feature stories
• Media relations – ongoing communication with industry editors and reporters and other audiences such as industry association executives
• Development and execution of publicity support materials like press kits
• Planning and execution of publicity events such as press conferences and VIP editor and customer events