The Industrial Internet of Things (IIoT) is all the buzz in manufacturing right now. Using sensors, machine-to-machine communications and the Internet to share and access data throughout the plant–and even beyond its walls–creates tremendous opportunities...
by Chuck Bates During the course of the last year, dgs Marketing Engineers has recognized the evolving role general business media can play for business-to-business companies. As a result, we have been working to take client Public Relations to the next level. This...
by Marc Diebold, President & CEO I’m proud to say that today is dgs Marketing Engineers’ official 25th anniversary. Looking back to that day in 1986, when we finally incorporated after 6 months of planning, I think about how much has changed and it just blows my...
by Marc Diebold, President & CEO I’ve blogged about this before, but every time I flip through a stack of trade publications and see a plethora of bad ads, it prompts me to resurrect this topic and put a fresh spin on it. A great business-to-business ad in my mind...
By Jim May With going on eight years of experience in working public relations with industry trade press, I’ve picked up quite a few lessons that have helped me be effective in the profession. Here are a handful of those I consider most important. Be Yourself A PR...
